How Pine Road Travel Co. hit the road with a new brand identity

Role: Freelance Designer | Company: Pine Road Travel Co. | Project Scope: M

Background

During the height of the pandemic, entrepreneurs were coming up with creative offerings to allow folks to enjoy life despite the frightening circumstances of Covid-19. As road travel gained a newfound popularity, entrepreneur Ashleigh Rudolph decided to found Pine Road Travel Co. As a first-time small business owner, Ashleigh needed a fully flushed brand to kickstart her new venture.

Pine Road Travel is a full-service travel agency that specializes in creating customized road trip experiences, with a focus on RV travel. Offering personalized itineraries, expert advice, and concierge-level service, they help clients plan unforgettable RV road trips across the U.S. and beyond.

How Pine Road Travel Co. hit the road with a new brand identity

Role: Lead Designer
Company: Achieve
Project Scope: XL

Background

During the height of the pandemic, entrepreneurs were coming up with creative offerings to allow folks to enjoy life despite the frightening circumstances of Covid-19. As road travel gained a newfound popularity, entrepreneur Ashleigh Rudolph decided to found Pine Road Travel Co. As a first-time small business owner, Ashleigh needed a fully flushed brand to kickstart her new venture.

Pine Road Travel is a full-service travel agency that specializes in creating customized road trip experiences, with a focus on RV travel. Offering personalized itineraries, expert advice, and concierge-level service, they help clients plan unforgettable RV road trips across the U.S. and beyond.

Discovery

Key Audience

  • 50/50 male/female

  • Ages 30–65

  • The Member Services Team reported that most of their inbound calls were questions about making payments—most of which came in after the user logged into their online dashboard the same day prior to the call.

  • Spending patterns: shops at retailers like Nordstrom, REI, and Patagonia. They're willing to pay for nice things, but prioritize quality over high luxury

  • The Member Services Team reported that most of their inbound calls were questions about making payments—most of which came in after the user logged into their online dashboard the same day prior to the call.

  • Drives an outback: wants to be "outdoorsy" but doesn't want the lifted truck

  • The Member Services Team reported that most of their inbound calls were questions about making payments—most of which came in after the user logged into their online dashboard the same day prior to the call.

Value Proposition: Why Choose Pine Road Travel Co?

Modern, fun, adventurers deserve a bespoke vacation. Enter—Pine Road Travel Co. Pine Road takes the stress out of

planning a trip to an unfamiliar location with their years of experience and expert knowledge of America’s motorways,

natural wonders, and quality eateries.


Not sure where to go? Take a gander at our carefully curated itineraries. Our tried-and-true routes are the perfect way to dip your toes into RV travel. Or, let us have a little fun and create a fully customized trip itinerary. Just tell us where you’d like to visit, and we’ll build an incredible adventure with stops and activities chosen specifically for you.


When it’s all said and done, you’ll have nothing left to do but hit the open road and enjoy.

Design iterations: Sketches and early concepts

Guidelines

Work
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