Role: Freelance Designer | Client: Ali Hooke | Project Scope: S
Background
Ali Hooke is a Seattle-based professional chef turned social media influencer. As the creator of the "tinned fish date night" trend on TikTok, Ali's online presence grew exponentially—making her an important voice of west coast food culture today.
Objective
With Ali's rising popularity and ever-growing following—she decided to bolster her personal brand with a bright new logo and brand standards.
Design process
Finding inspiration together
Ali was a fantastic, collaborative client who enjoyed participating in the creative process. So, together we pulled together a mood board that featured some of her favorite visual inspirations.
Design iterations
Final designs
Brand guidelines
