Role: Graphic Designer | Company: Inhouse Creative | Project Scope: M
Background
Humboldt Creamery, established in 1929, has built a strong reputation for producing some of the finest dairy products on the West Coast. With a loyal following in its home county, the brand has long been cherished for its high-quality dairy and commitment to craftsmanship. However, as the company looked to expand its reach beyond Humboldt County, it became clear that a comprehensive rebrand was needed to ensure greater visibility and appeal on a larger scale.
Objective
In addition to a total revamp of all of their packaging, Humboldt Creamery also wanted to spread the word about their new brand, superior products, awesome farmers, and the nation-wide launch of their new organic ice creams. So, we created the “Real, Real, Real” campaign—a series of ads features real photographs of their cows, and real photographs of their farmers. The ads ran in publications including Sunset Magazine, Modern Farmer, Edible Magazine, and other trade publications.
