A tasty brand for Tiktok's queen of tinned fish

Delictable new branding that took Ali's online presence to the next level.

Ali Hooke is a Seattle-based professional chef turned social media influencer. As the creator of the "tinned fish date night" trend on TikTok, Ali's online presence grew exponentially—making her an important voice of West Coast food culture today.

With Ali's rising popularity and ever-growing following—she decided to bolster her personal brand with a bright new logo and brand standards.