Cactus Cancer Society: A new brand for a worthy non-profit
Creating a fresh visual identity for a nonprofit dedicated to supporting young adults battling cancer.
Cactus Cancer Society is a nonprofit organization dedicated to supporting young adults impacted by cancer. Through a range of programs, they provide financial assistance, community-building activities, and resources to help young cancer patients navigate their journeys with strength and resilience.
Originally founded as Lacuna Loft, the nonprofit aimed to provide support and resources for young adults impacted by cancer. However, after receiving feedback their members and research surveys, it became clear that the name "Lacuna Loft" was confusing and hard to remember for their target audience. In response, the organization made the decision to rebrand and choose a new name that would resonate more effectively with their community. This rebranding process required the creation of a new logo and updated brand standards to support and communicate their refreshed identity moving forward.