How Pine Road Travel Co. hit the road with a new brand identity
Role: Freelance Designer | Company: Pine Road Travel Co. | Project Scope: M
42%
Reduction of
customer complaints
16%
Increase in autopay enrollment
10%
Reduction of user drop-off
42%
Reduction of customer complaints
16%
Increase in autopay enrollment
10%
Reduction of user drop-off
Context
Background
Pine Road Travel is a full-service travel agency that specializes in creating customized road trip experiences, with a focus on RV travel. Offering personalized itineraries, expert advice, and concierge-level service, they help clients plan unforgettable RV road trips across the U.S. and beyond.
Problem
During the height of the pandemic, entrepreneurs were coming up with creative offerings to allow folks to enjoy life despite the frightening circumstances of Covid-19. As road travel gained a newfound popularity, entrepreneur Ashleigh Rudolph decided to found Pine Road Travel Co. As a first-time small business owner, Ashleigh needed a fully flushed brand to kickstart her new venture.
Process
Discovery
Discovery
Discovery
Sketches
Sketches
Sketches
Early Design Concepts
Early Design Concepts
Early Design Concepts
Final designs & guidelines
Final designs & guidelines
Final designs & guidelines
How Pine Road Travel Co. hit the road with a new brand identity
Role: Freelance Designer | Company: Pine Road Travel Co. | Project Scope: M
42%
Reduction of
customer complaints
16%
Increase in autopay enrollment
10%
Reduction of user drop-off
42%
Reduction of customer complaints
16%
Increase in autopay enrollment
10%
Reduction of user drop-off
Context
Background
Pine Road Travel is a full-service travel agency that specializes in creating customized road trip experiences, with a focus on RV travel. Offering personalized itineraries, expert advice, and concierge-level service, they help clients plan unforgettable RV road trips across the U.S. and beyond.
Problem
During the height of the pandemic, entrepreneurs were coming up with creative offerings to allow folks to enjoy life despite the frightening circumstances of Covid-19. As road travel gained a newfound popularity, entrepreneur Ashleigh Rudolph decided to found Pine Road Travel Co. As a first-time small business owner, Ashleigh needed a fully flushed brand to kickstart her new venture.