How we boosted Stockwell’s NPS score by a whopping 22 points

Role: Lead Designer | Company: Stockwell | Project Scope: XS

Background

Stockwell AI, a start-up based in Oakland, California, created autonomous smart vending machines that offered everyday items. Shoppers could unlock a store via their phone, grab what they needed, and be automatically charged using AI and computer vision for a seamless experience.

Objective

About 6 months into my time at Stockwell, the search for our next investment group was underway. It became clear that in order to build a stronger case for acquiring our next round of funding, we’d want to improve our NPS score. At the time, the only way we collected NPS scores was via email—so, we set out to create simple solution to capture an NPS score in our consumer app.

About 6 months into my time at Stockwell, the search for our next investment group was underway. It became clear that in order to build a stronger case for acquiring our next round of funding, we’d want to improve our NPS score. At the time, the only way we collected NPS scores was via email—so, we set out to create simple solution to capture an NPS score in our consumer app.

How we boosted Stockwell’s NPS score by a whopping 22 points

Role: Lead Designer
Company: Achieve
Project Scope: XL

Background

Stockwell AI, a start-up based in Oakland, California, created autonomous smart vending machines that offered everyday items. Shoppers could unlock a store via their phone, grab what they needed, and be automatically charged using AI and computer vision for a seamless experience.

Objective

About 6 months into my time at Stockwell, the search for our next investment group was underway. It became clear that in order to build a stronger case for acquiring our next round of funding, we’d want to improve our NPS score. At the time, the only way we collected NPS scores was via email—so, we set out to create simple solution to capture an NPS score in our consumer app.

Design iterations

In the biz, we call a project like this "quick and dirty" because it was small project that we executed in very little time. So with investor meetings looming, instead of taking the typical discovery steps like wireframing and user testing, I jumped straight into high-fidelity design explorations.

How did we do?

By adding a way to capture NPS on our consumer app, rather just by email, our NPS score jumped dramatically—from 40.4 to 62.9 within the span of two months.

Work
The Kindness Project
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Work
The Kindness Project
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Work
The Kindness Project
About
Work
The Kindness Project
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