From Freedom Financial to Achieve, transforming personal loan servicing
Revamping a legacy personal loans servicing UI to align with Achieve’s fresh brand identity.
Achieve (formerly known as Freedom Financial) is committed to empowering everyday people to take control of their financial futures and offers a range of digital financial solutions, including debt relief programs, personal loans, home equity loans, and acceleration loans. When I joined the company, Freedom Financial was in the midst of transitioning to its new identity, Achieve. This rebrand involved a complete overhaul, including a fresh logo, new brand standards including color palettes, new typography, and a refined voice.
One of the critical areas for transformation was the Personal Loans servicing dashboard, a digital experience with hundreds of screens built on the company's old, outdated brand. The UI needed to be overhauled to reflect the modern Achieve aesthetic, but the process was complicated by the absence of documentation or a single source of truth for the existing design. Ensuring brand consistency across the redesigned experience was paramount with the Achieve launch on the horizon.