Crafting an illustration system from the ground up
The story of how a scrappy team of creatives designed a dynamic, versatile illustration style.
With the introduction of Achieve's rebrand, it became apparent that a key part of the brand's visual language was missing—illustrations. Creative teams across the company were using stock illustrations and coming up with their own imagery to use throughout marketing, digital product, and corporate communication touch-points. The result was a lack of consistency, voice, and brand values.
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